Primary Care International recognized as one of four country winners in the Trailblazing with technology category
Oxford— 9th December 2024 — Primary Care International (PCI), a global health organisation, working with health workers across the world to improve primary healthcare quality has been named a UK winner in the 2024 Xero Beautiful Business Fund in the Trailblazing with technology category. This recognition from Xero will help PCI use AI to create opportunities for adaptive learning through its academy so that our healthcare heroes can access contextually relevant and appropriate knowledge and skills fit for their needs.
The Xero Beautiful Business Fund aims to support small businesses and non-profits with their growth plans and help drive future success. The 2024 fund offered more than £350,000 in total and was open to Xero small business customers in Australia, Canada (excluding Quebec), New Zealand, Singapore, South Africa, the United Kingdom and the United States. Customers had four entry categories to choose from:
● Innovating for environmental sustainability
● Trailblazing with technology
● Strengthening community connection
● Upskilling for the future
This year, 24 country and four global winners were selected based on a 90-second video demonstrating how they would use the funding to support their future business goals. Each country winner received £10,000 and the four global winners received £25,000 (or local currency equivalent).
Mamsallah Faal Omisore, from PCI said: “Winning the Xero Beautiful Business Fund has helped PCI make strides in harnessing the power of AI to enhance learning, we are excited to see what the future holds!”
Kate Hayward, UK Country Manager, Xero, said: “I’m delighted PCI received this very well deserved award and I can’t wait to see how they use the funds. We are here to make life better for small businesses, and the Xero Beautiful Business Fund gives owners a shot at investing more in their future.” For more information on PCI please visit https://pci-360.com
About Primary Care International Primary Care International works to strengthen primary care everywhere so everyone can access the healthcare they need to live fulfilling lives. We believe in compassionate, person-centred healthcare through integrated primary healthcare. Our focus is on supporting and equipping healthcare workers with the skills and resources they need while creating opportunities for multidirectional learning and reverse innovation to bridge the gap between “low-resource” and high-income settings.
Media contact: mail@pci-360.com