Board of Directors

Matthew is a Clinical Senior Lecturer in Public Health, in the Department of Primary Care and Public Health, Imperial College London, and he is an Honorary Consultant in Public Health Medicine in the Imperial College Healthcare NHS Trust.  Matthew’s research spans global health, innovation diffusion and primary care and health services research. Through his work on Reverse Innovation, he has served as an Expert Witness at the All-Party Parliamentary Group on Global Health and he has been recognised through the award of a US Commonwealth Fund Harkness Fellowship. Prior to joining Imperial College London, Matthew worked for several years as a Primary Care physician in Brazil, a WHO Polio Consultant in Ethiopia, an HIV Technical Consultant in Mozambique and a Global Health Advisor to the UK Department of Health.

Martha is a social sector consultant, providing strategic and capacity building support focused on innovative ways to scale and sustain social impact. She co-led the UK office of Spring Impact, a non-profit consultancy focused on scaling social impact, for seven years, where she led Spring Impact’s health practice and worked with organisations in the UK and internationally including MSI Reproductive Choices, Health Foundation and VillageReach. Prior to Spring Impact she worked at Public Zone, the pro-social division of digital agency Zone, working with clients including Prostate Cancer UK, Macmillan Cancer Support and Diabetes UK. She has an MSc in Health Policy, Planning and Financing from London School of Hygiene and Tropical Medicine and London School of Economics.

Mamsallah is a practising GP/Family physician. With an MSc in Global Health Policy from the London School of Hygiene and Tropical Medicine, Mamsallah is also a seasoned health policy consultant and is currently based between the UK and Nigeria. She began work as a GP in inner city London, before moving to South Africa to work in operational research at the interface of HIV and primary care, subsequently working as a Clinical Lecturer in Family Medicine at Wits University. Most recently Mamsallah has worked in clinical practice in Lagos alongside a role as Faculty at the Healthcare Leadership Academy: HLA Africa.  Mamsallah has worked with PCI since 2017, supporting a number of different partners and projects, and since 2020 has overseen all the clinical side to our work, as Clinical Director. In particular she has been leading our Clinical Associates on the development of material for our PCI Academy, ensuring that healthworkers get accurate, up-to-date and relevant knowledge and skills to manage a range of NCDs and broader primary care issues. From May 2024, Mamsallah has taken on the role of Strategy Director at PCI.

Shubs is a GP with extensive experience bringing clinical perspectives to digital health. He is Director of Medical Quality at Ada Health, and is also co-chair of the Clinical Evaluation Working Group at the ITU/WHO focus group AI for health. He also co-created Docolabs to connect healthcare professional input to shape digital health SME solutions. He is passionate about advocating for solving real problems in healthcare and ensuring that digital health startups work to help close health inequality gaps. Shubs has also worked in LMIC settings and holds a diploma in tropical medicine and hygiene from the Liverpool School of Tropical Medicine.

Andrew is a public financial management (PFM) and budget specialist with 30 years of knowledge on PFM, fiduciary risk assessment, budgeting, finance and administrative systems management, contract management, audit, and procurement. He has carried out fiduciary risk assessments and recipient financial assessments for a range of donors including DFID/UKAID, SIDA, Global Fund and ADB. He has worked successfully for a number of government agencies in the health, education and agriculture sectors, developing innovative and sustainable PFM solutions in areas as diverse as; financial planning and budgeting, strategic planning, grant management, sub-recipient management, procurement systems, internal controls, audit and reporting. Andrew holds Master of Science in Human Resource Management and Training from Leicester University Centre for Labour Market Studies and is a Fellow of the Association of Chartered Certified Accountants (FCCA). He also obtained Scottish Higher National Diploma in Accounting from Dundee Institute of Technology.

The role of the Non-Executive Director with special responsibility for finance is to ensure PCI is financially and legally compliant by regularly reviewing our position as the business grows and develops, as well as to help the Board to judge financial risks and opportunities, in line with best practice, and in compliance with the governing document, legal and audit requirements.

Mayur is a Fellow of the Royal College of General Practitioners with a varied experience of medical education, innovation, and transformation roles in primary care.

He is currently a GP Trainer and Health Education England GP Associate Dean for Kent & Medway Integrated Care System (ICS), GP Clinical Lead for Digital at Kent & Medway ICS, NHS England Clinical Entrepreneur Fellow & a Visiting Reader in Medical Leadership at Canterbury Christ Church University, Kent.

He has run innovative large scale training programmes for GPs & Multi-professionals working in primary care and has lived and worked abroad providing him with important insights into the cultural contexts of strengthening primary care internationally.