• The Problem

    • Every year, 41 million people die from non-communicable diseases (NCDs), like cardiovascular disease and diabetes, as well as respiratory conditions, cancers and mental health
    • Many die before the age of 70
    • Over 85% of these premature deaths occurred in low- and middle-income countries Citation

    This unprecedented challenge calls for an innovative approach.

  • Evidence-Based Primary Care

    Primary Care International is uniquely placed to deliver strategic support and professional development, to strengthen the provision of family medicine around the world.

    Founded by Red Whale | GP Update, one of the UK’s leading providers of medical education in primary care, we help healthcare providers increase quality and manage costs by bridging the gap between theory and practice.

    GP Update - Warm redFind out more
    Meet the Team

  • Our Approach

    We focus on primary healthcare and work collaboratively to support and strengthen complete health systems.

    • Skills

      By focusing on the continuing development of capable and confident healthcare teams, we help close the skills gap that so often hampers healthcare delivery.

    • cost

      Quality and cost

      By offering pragmatic guidance for clinicians, based on latest evidence, we help lower the cost and increase the effectiveness of healthcare delivery.

    • change


      By sharing approaches for managing change, we enable communities to find solutions that ensure sustainable, affordable access to primary healthcare.

  • Innovation

    Innovation in healthcare is needed to address the rising costs of healthcare – especially NCDs. But innovation is not just about new drug treatments and new technology. It is also about achieving prevention, early diagnosis without expensive referral, and long-term access to affordable treatment.

    PCI’s Healthcare Innovation Programme is helping make practical improvements to tackle non-communicable diseases (NCDs) – ‘silent killers’ like cardiovascular disease and diabetes, as well as respiratory conditions, cancers and mental health.

    Find out more

    Who we work with

  • Who we work with

    PCI works with a wide range of partners and clients, from major public health organisations like the World Health Organisation (WHO), to international non-governmental organisations to smaller agencies testing innovative approaches and pioneering new approaches to family medicine across the world.

    Interested in working with us?

    • United Nations High Commissioner for Refugees

    • Christian Medical College Vellore

    • Médécins Sans Frontières

    • Tabibi 24/7

    • Letshego Holdings Ltd

    • Red Whale GP Update

    • LifeNet International

    • Population Services International Myanmar

    • Myanmar Medical Association

    • HealthCert

    • ampath

    • HealthBuilders

    • GiZ

    • BUPA

  • Contact Us


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    Healthcare Innovation Programme

    Are you involved with an ambitious NCD initiative? Do you know about a successful project we can learn from or collaborate with? Or do you have an idea with large-scale potential, for which you’d like help?

    Partner with us

    CME services and GP Update courses

    PCI develops bespoke CME programmes and blended learning products across a range of settings globally.

    In high-resource settings, we also offer Red Whale | GP Update courses like those run for doctors and nurses in the UK.

    Are you interested in discussing your CME needs?

    Contact us